About us
Lead Generation Desk
Inbound lead capture, qualification and funnel reporting.
A working resource on inbound B2B lead generation — landing pages, forms, lead magnets, routing and funnel reporting — for Australian marketing and demand teams.
What we cover
Lead Generation Desk reports on Inbound B2B lead generation. Coverage is organised into 6 sections: Funnel Experiments, Inbound Capture, Lead Magnets, Lead Reporting, Lead Routing, Qualification. So far 67 articles have been published. It is written for Australian B2B marketing and demand generation teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Follow along
Every article appears in the RSS feed. That is the simplest way to follow the publication, without an account and without a newsletter.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.