Funnel Experiments
B2B website conversion paths
A B2B visitor may want a product demonstration, a conversation about an undefined problem or a quick answer about fit.
Section
Funnel Experiments
Funnel Experiments
Choosing the next lead funnel fix from evidence
Compare possible funnel fixes against the observed loss, evidence quality and outcome that would justify keeping a change.
Funnel Experiments
Comparing consultation quality across referral sources
Compare referral sources through attended consultations, project fit and agreed next steps while keeping attribution limits visible.
Funnel Experiments
Comparing demo requests with consultation bookings
A demo request and a consultation booking can both be valuable, but they signal different readiness.
Funnel Experiments
Comparing form length with lead quality
Test short and long enquiry forms using completed requests, accepted enquiries and the effort needed to respond. Keep the denominators clear.
Funnel Experiments
Content-led lead generation
Use buyer questions to create genuinely helpful content with an appropriate enquiry path and honest contribution measurement.
Funnel Experiments
Deciding when a landing-page result is inconclusive
Check assignment, lead outcomes and uncertainty before declaring a landing-page winner. Learn what an inconclusive result permits you to decide.
Funnel Experiments
Inbound B2B lead generation
Plan an inbound B2B lead generation path around buyer decisions, relevant offers, clear enquiries and useful sales follow-up.
Funnel Experiments
Lead generation experiments
Plan lead generation experiments around a clear change, useful enquiries and a decision rule. Judge results without mistaking more clicks for better leads.
Funnel Experiments
Measuring whether a new call to action attracts the right prospects
Judge a new call to action by completed, suitable enquiries as well as clicks. Keep the offer stable and check what visitors requested.
Funnel Experiments
Testing an offer before changing page design
Compare two lead-generation offers while holding page design steady. Check whether the new promise attracts requests your team can handle.