Editorial
Standards and corrections
How Lead Generation Desk is written, funded and corrected.
What we publish
Articles should be useful to someone who is actually implementing the thing: concrete, verifiable and honest about what depends on the business, the region or the legal situation. Where an article cannot give a clear answer, it says so rather than inventing one.
Byline
Articles carry the byline of the responsible desk, not an individual name. A desk is the part of this publication responsible for a subject area; the editors page sets out what each desk covers. Where a named person writes, their name appears on the article and links to their page.
Corrections
We correct errors visibly. A change that touches the core of an article is noted on the article with a date. Typographical errors are fixed silently. If something here is wrong, tell us. That is the most useful message we can receive.
Funding
Advertising is always labelled as advertising. We do not sell links in articles, we do not publish paid text presented as editorial, and we do not let an advertiser see an article before publication. Where an article mentions products, no one paid for the mention.
Sources
Where a statement relies on a standard, a regulation, a statistic or a manufacturer's specification, the article names the source so you can check it yourself. Where it rests on our own experience, that is noted too.
Regulated activities
Anything subject to a permit, a licence, tax law or employment law appears as background information. It is no substitute for a qualified professional or the relevant authority, and the articles concerned say so.
Images
Photos come from Pexels, Unsplash and Pixabay and are credited below the image with photographer and source. Where no photo fits the subject, the article carries an abstract illustration created for it rather than a stock image that only loosely matches the content.